Banana Republic consumers are flustered by one of the brand’s recent ads, and are taking their frustrations to social media.
Last week, the popular brand released an ad that features a male riding a bicycle as a woman sits on him against the handles. The video was pushed out in a tweet captioned, “The slimming Sloan pant for her. The new Rapid Movement Chino for him. Try our perfect-fitting pants for a life in motion.” Understandably, this post quickly raised a few red flags amongst consumers.
The caption clearly insinuates that the “slimming” pants are for women while the movement pants are for men, which several consumers found to be sexist.
Others also found the ad to be promoting unsafe bicycle habits.
The brand’s customer service Twitter account has since responded to a few comments regarding the ad on Twitter, apologizing for the displeasurement caused by the add.
At least the brand is owning it!
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