Our Prime Day Picks: The Best Deals You Need to Know About

Deep breaths. You've got this. (And we've got your cheat sheet.)

For the fourth year in a row, Amazon is hosting its Prime Day, a veritable discount bonanza that takes place smack dab in the middle of summer ... giving new meaning to Christmas in July! This year the event has been extended to 36 hours long, kicking off today at 3 p.m. ET and ending on Wednesday (7/18) at 3 a.m. ET. 

Prime Day Lesson #1: If you aren’t a Prime member, now’s probably a good time to enroll in the 30-day trial. Lesson #2: Take advantage of the steep markdowns Amazon is offering on its branded products (we’ve included eight of our favorites below). Lesson #3: There are more than 1,000,000 price cuts being offered — so don’t try to sift through them all yourself!

Below are 26 of this year’s best deals you can get on this hallowed day of consumerism. Need a new TV? The Fire-enabled Toshiba 50" 4K is a smokin' deal. Love you a smart home? Critically-hailed home robot Jibo is majorly on sale, making him (almost) afforable now. Harried mom to little ones? Play-doh for 50 cents a pop is unheard of. Novice chef? You’ll be wanting to put that Anova Sous Vide Precision Cooker in your cart —and your kitchen—stat. 

Something to keep in mind: Christmas is just six months away. We know, we know. Shopping ahead of time is overwhelming and requires you to think about winter and budgets and lots of other not-fun things. BUT. But! Some of last year's hottest Christmas gifts are included in today's deals, like the Nintendo Switch that is a great video game entry for elementary- and middle-school-aged kiddos. And the Bose noise-canceling headphones are a must-have for any travelers in your life. Got a college kid on your Christmas list? The Bose micro speaker is perfect for dorm living.

Oh, and we don’t want to forget Lesson #4: Hurry! All of the Prime Day products are going fast thanks to limited quantities, so if you love and need it ... buy it before someone else does.

Amazon Echo Show

Fire TV Stick with Alexa Voice Remote

Toshiba 50-Inch 4K Ultra HD Smart LED TV, Fire TV Edition


Echo Spot


Echo Dot Kids Edition


Amazon Cloud Cam


Ring Video Doorbell Pro


Fire HD8 tablet with Alexa, 16 GB


Vitamix 5200 Blender

Dyson V8 Absolute Cordless Stick Vacuum Cleaner

Instant Pot 6-Quart

LG 49-Inch 4K Ultra HD Smart LED TV, 2018 Model

Bose SoundLink Micro Bluetooth Speaker


Bose QuietComfort 25 Headphones



Sony Wireless Noise-Canceling Headphones


Jibo Robot

Kalamera 15” Wine Cooler

Opal Nugget Ice Maker

Anova Sous Vide Precision Cooker


Microsoft Xbox One

Nintendo New 3DS XL

Nintendo Switch Gaming Bundle

Traeger Renegade Elite Grill

Lifestraw Personal Water Filter

Coffee Gator



Radio Flyer Red Rider Trike

Play-Doh 24-Pack

Open the door to Most Wanted and you'll peek inside fabulous mansions, browse coveted décor, and discover the essential home products you never knew you couldn't live without. Like us on Facebook for more inspiration. 

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