It’s happened to all of us: You’re out at a bar, the night is winding down, and you go to settle your tab. When you look at it your eyes widen and you think to yourself “That beer/glass of wine/vodka soda was HOW much?” before begrudgingly signing your bill.
But, you know, it could always be worse. Because at least, no matter what you spent, it probably wasn’t the price of a Honda Accord. That's unless of course you were partaking in the latest limited edition beer from the BrewDog brewery: the End of History
According to Food and Wine, the Scottish brewery first released the EoH beer, billed at the time as the world’s strongest and most expensive beer, in a very limited 12-bottle release back in 2010. At the time, the special edition beer carried a mouth-burning 55 percent ABV and a wallet-draining $600-800 price tag. In addition to the absurd price/alcohol content, each of the limited release bottles came with the world’s most demented coozie: a taxidermy squirrel, stoat or hare with the bottle crammed inside.
The beers sold out four 4 hours.
Now, to help fund its first stateside brewery in Ohio—a state that recently lifted its limit on the amount of alcohol beers can have—BrewDog has announced the return of the End of History, with a very significant price increase.
Each bottle of beer (yes, still wrapped in a taxidermy creature) will come with a $20,000 price tag (a 3,000 percent increase from 2010) but also with a bonus gift: an equity stake in the BrewDog brewery. The brewery is looking to raise $50 million dollars as part of its funding campaign, and the owners say people are excited. Co-founder James Watt told Food and Wine, “Craft beer lovers in America have shown that they want to join us on the crazy ride that lies ahead. We wouldn’t have a U.S. brewery without our investors…”
The good news in all of this is that at 55 ABV, you probably only need to drink one. The bad news, obviously, is coughing up roughly the price of a semester in college for a bar tab.
And that’s before the tip.
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