Cheese Festival Runs Out of Cheese, Infuriates Hungry Cheddar and Raclette Lovers in Attendance

Forget Fyre Festival—Cheese Fest is the worst PR disaster of 2017.

If you’re going to host an event called “Cheese Fest,” there are a few things you need to double check. 1) Do you have the proper permits to hold your event? 2) Do you have enough staff and security to handle all the attendees? 3) Did you get enough cheese?

It’s hard to say with certainty which of these things is the most important to double check, but OH WAIT, no, it’s not. It’s definitely the third one. Having enough cheese is literally the one thing that you absolutely should do if you’re going to host an event called “Cheese Fest.”

Which is why it’s so surprising that a recent event called Cheese Fest did not do that one thing.

Held in the UK on August 12, Cheese Fest was meant to be a joyous occasion for cheese lovers in Brighton, England. In the days leading up to the festival, the organizers promised “melted raclette, cheese wheels, gooey mozzarella sticks, halloumi fries and the ‘most amazing mac and cheese in the world,’” according to Metro.

But instead, festival attendees found incredibly long lines and a severe shortage of the previously promised cornucopia of cheesy delights.

Needless to say, festival-goers were not happy, and more than a few took to Twitter to vent their queso-related frustrations.

Many called the event a rip-off, or claimed they could have hosted a better Cheese Fest at home using only the cheese already in their refrigerators. At one point, noted food critic Jay Rayner even chimed in to give his two cents (or is it two pence in the UK?) on the Cheese Fiasco once it was revealed that organizers admitted they hadn’t anticipated the demand for cheese.

We’re not sure what exactly the organizers were expecting, but it’s clear that cheese lovers of Brighton didn’t get what they were expecting either.

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