Hershey's Drops Its First New Candy Bar in 22 Years — And It's Not Chocolate!

Hip hooray, or heresy?

Hershey's hasn't had a new candy bar in 22 years — when Bill Clinton was president and Montell Jordan's "This Is How We Do It" was crushing the airwaves. (Good times, good times.) For trivia fans, that bar was Hershey's Cookies 'n Creme.

The new bar? It's Hershey's Gold, and it arrives in stores on December 1 in partnership with the U.S. Olympic Committee as part of a campaign to hype up America's quest for Olympic gold. It's a "caramelized creme" flavored candy bar with peanuts and pretzels. 


Hershey's Gold even has an Olympian spokesperson in speed skater Apolo Ohno and sports analyst, who revealed the bar on Today. "It's perfect," he said, "We all we want to be able to get a bite of gold."

However, not everyone is on board with the idea of "gold" being some new flavor we should get excited about. "It still tastes like a Hershey’s product even if there isn’t any chocolate in it," reports the early tasters at Food & Wine.

Historical reference: Hershey's O.G. bar came out in 1900, and the special dark version followed nearly four decades after it, in 1939.

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