A little café is finding itself at the center of a massive international controversy, now that a photo of one of its caffeine creations is going viral. Writer Jamila Rivzi is sending the Internet into a frenzy with a Facebook photo of what she calls the deconstructed coffee she was served at a cafe in Melbourne, Australia: The drink arrived in three individual beakers filled with frothed milk, hot water and coffee.
Photo courtesy of Twitter.
Lamenting the rise of coffee snobbery, Rivzi is pleading with caffeine-loving Melbourne as well as the Abbotsford Café, where the deconstruction incident took place, to get real. The separate-beakers situation is just “hipsterism gone too far,” she notes.
You can probably guess the Internet’s response to the drink:
But the manager of the café, Lisa Wearmouth, claims the cafe has no hipster-istic intentions. “It’s a thing for picky diners,” she told a local Australian news station, explaining that the three-beakers service allows the extremely particular coffee drinkers of Melbourne to mix their drink exactly to their liking. “If we just put it all on the table, they can choose what they want and make it how they want to,” she added.
In the court of public opinion, the verdict seems split. Many commenters on the photo adamantly believe this is another in a long line of totally absurd food fads. Others see no harm in a café giving people the option to pour their own milk— Rivzi herself clarified that the taste of the drink wasn't the issue, telling the BBC “It was an excellent coffee.”
Still, we can’t help but wonder what the upshot is here. Does deconstructed coffee represent the true nadir of our collective coffee obsession? Or is it a perfectly practical idea, and the naysayers are yelling and screaming about nothing? And there's another possiblity too, of course: Is this an ingenious publicity stunt disguised as outraged hipster-bashing? Only time will tell.
In the meantime, please enjoy this photo of deconstructed wine:
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