Jonathan Cheban is a busy man, as you might imagine. Being a Food God is a full-time job. So is functioning as a key part of the Kardashian entourage and showing up as a regular on Keeping Up with the Kardashians. So is eating, at least the way this guy eats: everything all the time—as long as it's really expensive or really cool. That's why he's the Food God.
Now, Cheban has taken on yet another full-time job, and this one sounds real, really real. He just launched Prepped Delivery, a company that will deliver "locally and ethically sourced" "never frozen, always fresh," "chef prepared," "maximum nutrition" meals to your home weekly.
The menu doesn't include the gold-crusted donuts or reindeer meat Cheban has been known to consume, but it does include things like Glazed Salmon with Sweet & Purple Potato Noodles with an Edamame, Shiitake, Cashew Stir-Fry (pictured below), and a French Onion Burger with an Arugula-Kale Caesar and Challah Bun.
Photo courtesy of Prepped.
Need low-carb options that still promise the magic of the Food God lifestyle? No problem. Cheban's business partner and Prepped co-founder Matthew Elonis explains on the company's site how he lost weight and got all ripped pursuing a low-carb, high-fitness diet, and how you can too if you subscribe to the company's meals. (Bonus shirtless pic of Elonis included.)
As Cheban explained to People, “No one eats at restaurants as much as I do. So I wanted to do something gourmet, but accessible for everyone.”
As for the company's sleek look and branding, the inspiration came from—who else?—Kanye. “I get so inspired by people like Kanye [West], who are so focused on the way things look,” Cheban told People. “I’ve been learning a lot by watching him talk about branding and packaging. I love his simplicity, but the fact that there is still a strong message.”
What's the message you'll get from a meal by Prepped? Besides abs of steel like Elonis's, that's up to you to decide. But “it’s really special,” Cheban adds. “It’s almost like getting a gift every week.”
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