Kanye West Will Lend His "Visionary Imagination" to Adidas For a New Label

Imma let you finish, but this is the "most significant partnership ever."

It's been a good summer for Kanye West and fashion. First, he delightedly smiled through Tyler the Creator's whimsical show. Then, Adidas announced plans to blow up its partnership with the 39-year-old rapper—who is referred to as a "creative pioneer" in an official release that went out yesterday. 

The footwear giant has been working with Kanye since 2014. That year, the rapper released his much lauded (and Kardashian-adored) Yeezy Boost shoes; in 2015, he worked with the brand to release his Yeezy season one clothing line. What's left to tackle? Sports.

In a statement, Adidas CMO Eric Liedtke said: "Kanye is a true creator who has the ability to see things others don't. With Adidas + Kanye West we are exploring new territories by opening up the sports world to Kanye's creativity." (BTW, the top of the press release read: "The Most Significant Partnership Ever Created Between an Athletic Brand and a Non-Athlete." Ladies and gentleman, Kanye West.)

The new Adidas + Kanye West brand will spawn retail stores, shoes, accessories, and clothing for men and women. According to the release, the collection will "[unite] Adidas’ technical, innovative expertise and capabilities with the visionary imagination of West." Technical expertise and Kanye's vision, together at last.


The Lookbook is Bravo’s celebration of personal style. We keep you up to date on the inspiring looks from trend-setting stylistas, test and report on the most-coveted fashion and beauty products, and offer solutions to all your style-related conundrums. Like us on Facebook to stay connected to our daily updates.

All Posts About:
Kanye West Fashion

You May Also Like...

Recommended by Zergnet