Recently, we've been seeing lots of fashion retailers making major changes to the way they label and organize clothing, all in the name of embracing size diversity. Now, Nordstrom is the latest store to shake things up in favor of a more inclusive approach — and we have Khloé Kardashian to thank for it.
The story begins last October, when the Keeping Up With the Kardashians star, 33, and her business partner Emma Grede launched their size-inclusive Good American denim line, Glamour reports. When they entered into a partnership with their exclusive U.S. retailer, Nordstrom, the ladies insisted that Nordstrom not only purchase the full 00-24 size range, but also display all the sizes together in store. This was a major shift for the department store, which traditionally sells denim above sizes 10/12 in a separate plus-size section.
"What we're talking about here are sizes that the vast majority of women in the U.S are, so why should they need to slink off outside the best part of the store to find something that fits?" Grede explained to Glamour. It goes without saying that all women should have an equal opportunity to buy great fitting clothes. No one should be asked to shop in a different department because of the number on their trousers. It’s all about feeling your best, looking your best and having the ultimate choice."
The result? Nordstrom saw huge success in the way consumers responded to the more inclusive layout! That inspired the department store to test the idea that all brands should display all sizes together. At its newest location in Century City in Los Angeles, opening to the public on Tuesday, October 3, the store will merchandise all of its denim sizes together. Though Nordstrom is only giving its denim lines the new treatment for now, as part of this launch, over 40 brands have agreed to extend sizes by Spring 2018 — many for the first time ever — at Nordstrom.
Now that's an idea we can get behind!
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