“Basically I’m just making potato salad. I haven’t decided what kind yet.” With those two simple sentences, Zack “Danger” Brown managed to raise an astonishing $55,492 on Kickstarter to make a bowl of potato salad as a summer weekend treat. The 2014 campaign, which started as a joke, went super-viral. (It even led to Brown holding a PotatoStock festival in Columbus, Ohio.)
Now, that epic journey to potato-salad-goodness has come to a close with the release of The Peace, Love, and Potato Salad Cookbook, the final reward in a series of promised goals that Brown added to the campaign as its popularity and donations exploded past expectations.
The cookbook, available for free to anyone who pledged more than $50 to help Brown create his picnic side dish, is just one of the many returns that were offered to entice potential backers. Other rewards included potato-salad themed hats, thank you videos, and even a bite of the world’s-most-funded potato salad of all time.
The Peace Love and Potato Salad Cookbook, also available online for $16.95, is divided into sections by season (because why shouldn't potato salad be seasonal?) and includes surprisingly intricate recipes that range from “Warm Brussels Sprout, Cauliflower & Parmesan Potato Salad with Arugula-Dill Mayo Dressing” to “Chipotle Corn Potato Salad.” Consider us way more intrigued by potato salad than we’ve probably ever been before in our lives.
Brown attributes the complexity and mouth-wateriness of the cookbook to his collaborators and co-authors J. Spinks, Danielle Atkins and Teresa Blackburn, telling Polygon: “I am a VERY average cook.”
This admission shouldn’t come as any surprise though. On the “Risks and Challenges” section of the Kickstarter, Brown warned backers from the very beginning: “It might not be that good. It’s my first potato salad.”
Fortunately $50,000 should buy enough ingredients for a few do-overs.
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