How I love this time of year—the fireworks, the cookouts, the colorful cocktails, and oh, yes, the big markdowns as retailers try to unload summer inventory to make way for fall goods. It’s enough to make you get up out of your hammock, set down your umbrella drink and do some shopping!
For me, it’s presents a prime opportunity to stock up on swimwear for the kids, not only for this summer, but next year as well (conversely, the end of winter is my favorite time for snapping up discounted kids snow gear, more on that down the road). Between camp, the beach, the Y, growth spurts and their habit of losing everything, my kids burn through their swim stuff, and with some markdowns now running as much as 50 percent off list price or more, should I be looking for a reason to pass these deals up? Nope!
Neither should you. Here are some super cute finds.
Tea Collection Callala Bay Halter One-Piece
Get a Down Under vibe going with this suit that takes style cues from Australia’s sunny seaside. Fully lined and UPF 40+.
Tea Collection Tidal Swim Hoodie
Make some waves with this sweet cover-up—pair it with some capri leggings on non-beach days for an easy, breezy look.
Tea Collection Curl Curl Baby Swim Set
Ruffles and a print that pops. Your little one will be beach chic with this set with built-in UV protection.
Tea Collection Balangan Swim Trunks
These super cool Bali-inspired trunks are ideal for little skim boarders. Can they make these in mom sizes?
Boden Pretty Swimsuit
Gingham never goes out of style, and the classic styling of this suit makes it a stunner. Includes UPF 50 protection.
Boden Fun Appliqué Kaftan
Because kaftans aren’t just for eccentric grandmothers anymore.
Boden Towelling Romper
No need for a beach towel with this soft terry romper. Handy buttons on the shoulders make it easy to get on and off.
Boden Swim Shorts
Seersucker turns any little guy into a little gent. And the contrast pocket in back is really adorable.
Lands’ End Boys Solid Rash Guard
With a UPF 50 rating, this rashguard is a failsafe backup to sunscreen. Comes in an assortment of fun colors.
Lands’ End Girls Skirted Tankini Swimsuit Set
All I want to know is why they didn’t have tankinis when I was a kid. Made with UPF 50 UV protectant and chlorine resistant fabric. Fully lined, with a tugless fit bottom.
Lands’ End Boys Printed Swim Trunks
Surf’s definitely up with these awesome trunks. Fast drying fabric means no saggy bottoms. Who on earth wants that? UPF 50 protection.
Gap Pufferfish Crossback One Piece
A stand-out one-piece suit for active sandcastle builders. Fully lined and UPF 40+ protection.
Gap Sea Life Board Shorts
Because boys cannot get enough of sharks, rays and jellies, right? Mesh brief lining and UPF 40+ protection.
Garnet Hill Mixed Print Bikini and Rashguard Set, 3 pieces
Little beachcombers will be all in with this versatile three-piece set. And the vibrant boho prints are just beyond. UPF 50+ protection.
Garnet Hill Dip-dyed Seaside Cotton Cover Up
This lightweight cotton cover-up will look and feel cool over anything. The dip dye styling and pom poms take it to the next level.
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