Kylie Jenner Showed Off A Shocking Hair Color At Coachella

She's calling the look "highlighter hair." 

Kylie Jenner just changed up her hair color—but that's not exactly breaking news. The beauty mogul has a wig collection that's as vast as the day is long, and she's dabbled in hues raging from navy to bright red to platinum blonde over the course of a few months. But, even devoted Kylie-hair-stalkers (and that includes us!) were taken aback by the hue she showed off at Coachella. 

Celebrity snaps came pouring in from the desert over the weekend, but even Rihanna in a crystal, Gucci bodysuit (yep, it happened!) couldn't stop us from staring at Kylie. The trend-setter's hair was an electric shade of yellow that may bring to mind a tennis ball. Take a peek: 

🎾

A post shared by Kylie (@kyliejenner) on

Oh, you wanted some musical accompaniment? Here you go! 

💛💛💛

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After some thought, and more posing, Kylie gave the name a look: "Highlighter hair." 

highlighter hair 🌈

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Even though the brown roots give this punchy hue a real-dye-job kind of vibe, check this out. By Easter Sunday, Kylie's hair was a florescent shade of purple. 

👿👿👿

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Easter eggs have nothing on Kylie's rainbow-bright locks. 

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