Food-world insiders have shown robust interest in being part of the quest to sell a perfect vegan burger to meat lovers. Those showing interest in the notion have included celebrity chefs like David Chang — and even fast food restaurants like McDonald's, which is currently testing out a McVegan Burger in Finland.
Besides being a more humane alternative, of course, plant-based meat requires only a fraction of the water needed to farm meat, and represents a significant reduction in carbon emissions compared with processing cattle into hamburger. And environmental concerns loom large not just among food industry insiders, but certainly among other bold-faced names as well.
Even tech moguls like Bill Gates have begun investing in this space, with Hollywood mavericks following behind. Now Quartz reports that Leonardo DiCaprio has made an undisclosed investment in Los Angeles-based Beyond Meat, which makes vegan burgers and grilled strips.
“Livestock production is a major contributor to carbon emissions,” DiCaprio said in a statement. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”
Beyond Meat products have undergone a rapid expansion, adding 2,000 stores over the summer. They're carried in major grocery chains such as Whole Foods, Kroger, and Albertsons as well as quick-service restaurants around the country.
The Feast is Bravo’s digital destination for foodies, serving fresh culinary inspo, piping hot celebrity food coverage, diet and wellness trends, plus the kitchen hacks and tools you never knew you needed. Like us on Facebook and visit daily for a curated menu of essential food news, from seriously thought provoking to just plain fun.