Why This New App Could Change the Way We Talk About Food

For food-lovers addicted to Twitter, Instagram or Pinterest, here's another reason to never put the phone down

It's not yet clear what (if anything) the future has in store for the new social media app Peach; it's been declared the hot new thing and dead-in-the-water practically on the same day. But for food-obsessed types, Peach could turn out to be pretty fruitful. Your food photos and videos take on new life here because you can loop them (Peach founder Don Hofmann is also behind the looping-video app Vine). And you can use your finger to draw pictures of what you just ate. As with Facebook's old poking feature, you can send endearments to your friends—for instance you can "cake" them (whatever that means). 

For better or worse, Peach—which samples some of the best qualities of Tumblr, Twitter, Facebook and Slack and adds secret functions unlocked by "magic words"—offers new ways of expressing your feelings about what you just ate, what you're craving, or what you hate. Typing the letter G, for instance, brings up a window to search for the perfect GIF to express your mood of the millisecond, so when you're starving you can post one of The Real Housewives of New Jersey's Teresa Giudice flipping the table, as one friend recently did. Or you can post an animated taco surfing a giant wave when you're full.

Peach can be a bit cumbersome to use, and can seem tumbleweedy because there's no friend feed per se; you have to click on your friends' feeds to see them, and you can't see a feed until your friend request has been accepted. On the other hand, the app also has an unregulated Wild West feel at the moment, so users are snapping up celebrities' names before those people have even thought to claim them (sorry, Barack!)—which makes it all a little more fun, too. 

Peach's first communication with users revealed that more secret functions will be added or have yet to be discovered. Here's hoping it survives long enough to gain some traction, or gains enough traction to survive. The time is ripe for new ways to share food-related experiences beyond Twitter, Instagram, Pinterest and such, and we're curious to see how this Peach grows and develops—provided it doesn't just rot on the tree.

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