B's adding a skin care line to her entrepreneurial plate.

on Jul 26, 2011 - The Dish

Bethenny Frankel
Smooth move, Bethenny. The yoga enthusiast is rounding out her healthy body empire by next focusing on a 30 product body and skin care line, reports UsWeekly.

Called Honesty by Bethenny, the name's a reflection of Bethenny's tell-it-like-it-is attitude. "[Promises like] 'you're going to look like Heidi Klum in two days' or 'like you had a face-lift' have always bothered me," the Bethenny Ever After star confides to Women's Wear Daily. "Skin care can be confusing and I want to be straightforward."

Although the cash is coming in faster than B's one-liners are going out, Bethenny's keeping the line -- which is a collaboration with beauty firm Lotta Luv -- affordable for the masses. Her problem-solving lip glosses, body creams, face masks and more will debut in select Wal-Mart stores beginning this November and be stamped with a price tag of $15 or less.

"I do buy brands that are not expensive, ones that don't spend all the money on the packaging but on the ingredients inside," Cookie's mama confesses. "A $150 eye cream is ridiculous and absurd."

Will you shop Bethenny's budget-friendly beauty line? Start a Tweet Battle, and make your case.