Rihanna goes on the search for America's next hottest designer.

Sep 30, 2013 - The Dish

Who is America's next trendsetting designer? A certain very-well-known pop star has the answer.

Bravo is thrilled to announce Styled to Rock, the hottest new fashion competition show, will premiere October 25 at 8p ET/PT. And it's helmed by none other than Grammy-winning superstar Robyn "Rihanna" Fenty. Watch as she oversees 12 up-and-coming designers who are battling it out to become the next big thing in fashion.

She's got some A-List company, too: the singer will be joined by producer Pharrell Williams, international model Erin Wasson, Rihanna's stylist Mel Ottenberg as they mentor the contestants.

What's in store for each episode? The designers will aim to create a new look to define the celebrity guest's image, and in turn battle it out in the sewing room. The celeb guest list is stacked: the season will feature Kid Cudi, Miley Cyrus, Carly Rae Jepsen, Khloé Kardashian, Kylie Minogue, Kelly Osbourne, the Band Perry, Naya Rivera, Big Sean, Nervo and Ne-Yo.

There's a catch with the competition: only half of the contestants selected by the mentors will get to showcase their new design for the client and have a shot at winning. The other half will be placed up for elimination. But they have a big incentive to take it to the limits: one winner will score a grand prize of $100,000, a fashion feature in Glamour magazine, and the chance to become the next member of Rihanna's design team.

Can't wait until Styled to Rock premieres? Watch a preview below.