Bravolebs get deep in the heart of Texas.

on Feb 17, 2012 - The Dish

Tom Colicchio of Top Chef
Dust off your cowboy boots and practice your cameraphone quick-draw, because two of our biggest Bravolebs are headed to South by Southwest next month.

The uber-cool Austin-based music/film/interactive gathering is hosting its own version of Andy Cohen's Watch What Happens: Live Clubhouse on March 10, when Andy and Top Chef's Tom Colicchio head a panel about this year's groundbreaking Chef season. Tom (who's no stranger to the Lone Star State after Season 9's Texas run) will join Andy to talk about Top Chef: Texas' transmedia approach to this year's competition, which incorporated viewer tweets changed the game with the digital-only Last Chance Kitchen series.

SXSW says, "When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry." Gosh, we're blushing.

There's still time to make your mark on Top Chef: Texas -- vote for your choice for Fan Favorite!