The New Thing in Makeup is... No Makeup?

Stars like Alicia Keys are popularizing the trend.

Natural-looking skin is the big thing for summer. But Alicia Keys raised the bar on the movement when she stepped out on the BET red carpet with a completely bare face.

The appearance came on the heels of Alicia's essay for Lenny, the newsletter co-created by Lena Dunham and Jenni Konner.

A photo posted by Alicia Keys (@aliciakeys) on

 

In the essay, Alicia explained that after shooting the artwork for her single "In Common" with a bare face, she felt empowered to shake up her beauty routine. "I don't want to cover up anymore," she wrote. "Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing."

Signs of the trend are also popping up in big brand's beauty campaigns. Zoë Kravitz is the new face for YSL beauty, and her role includes sharing makeup tips via social media.

 

In a recent video, Zoë took fans through a minimal, five-minute routine. She uses just a dash of Touché Eclat to brighten her eyes (and cover up a pimple) and swipes on Couture Brow. Then, she's out the door. 

Of course, there was also last week's rather unusual fashion show, featuring models with faces full of red splotches. (On the Alicia-and-Zoë-gorgeous to ick spectrum, you decide where that falls.) But whether you choose to dab on some concealer or not, there's a beautiful feeling of freedom for all in the #nomakeup movement. We can't wait to see who hops on board next.

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