Here we are in 2016, and women still make an average of 21 percent less doing the same jobs men do. But today, one restaurant-bakery is doing its little part to rectify that injustice.
Since April 12 is Equal Pay Day, any woman who walks into a branch of The Works in the New Hampshire cities of Durham, Concord, Portsmouth or Keene will only have to pay 79 percent of what a male customer would get charged on offerings like turkey and guacamole sandwiches on artisanal bread, soup, chili and freshly baked fudge brownies.
So, what's Equal Pay Day all about? According to the National Committe on Pay Equity, "Equal Pay Day was originated by the National Committee on Pay Equity (NCPE) in 1996 as a public awareness event to illustrate the gap between men's and women's wages." Since it launched 20 years ago, Equal Pay Day has always been a Tuesday. Why? Because "Tuesday was selected to represent how far into the next work week women must work to earn what men earned the previous week."
The manager of the Concord branch of The Works, Don Brueggemann, explained to New Hampshire Public Radio why they decided to risk lower revenues by slashing prices for its female customers: “In terms of highlighting the issue, I think it’s a relatively inexpensive way to do that....It brings it right to the fore in a way just the statistic does not,” Brueggemann said.
Right on: Who wouldn't rather consume a brownie than a statistic? Here's hoping that next year, more eateries around the U.S. take a page from The Works' playbook.
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