This Is No Joke: SNL's Aidy Bryant Is Taking on the Fashion Industry With a Serious Mission

Her line will cater to women sizes 14 to 24. 

Saturday Night Live personality Aidy Bryant is familiar with a shopping struggle that's all too real: finding clothes that fit. (Yep, we thought that might ring a bell.) So, in an effort to help fix that problem, she's creating a range of styles for women sizes 14 to 24. That's right: the actress who plays "Lil' Baby Aidy" is about to take on the fashion industry. 

Chatting with The Cut, the size-18 star recalled a frustrating early photo shoot with some of her SNL costars: "The other girls had racks of clothes to chose from and were wearing these thousand-dollar dresses, and I had two sacks or like one matronly mother-of-the-bride dress. Those were the first times where I was like, 'Something is different here and this isn’t fair.' This is a f***ed-up situation, and it’s purely because of my body. Not because I’m less funny — it’s my body. It’s the only reason that I’m treated differently right now. And it lit a f***ing fire in me." Is it weird that we want to give this a standing ovation? 

That fire translated into action. Bryant, who's accustomed to making her own clothes, has teamed up with stylist Remy Peace to produce the beginnings of a fashion line. For now, the women are moving slowly, poring over dress patterns, adapting them to different sizes, and checking out fabrics in different prints. 

“I’m just trying to get the things that I have access to out there for the masses — like when I wanted something cool to wear to a meeting or an audition or whatever and not just be wearing a black sack,” Bryant said. “Although I love a black sack. Black sack is my mainstay. But if you don’t have a choice, you’re trapped, you know?” 

The Girls actress continued to share her take on the current state of fashion: "I feel like there’s almost two zones of plus-sized clothing. It’s either full sweatpants and huge T-shirts and elastic waist jeans, or it’s hypertrendy with a shoulder, a bow, a button, a print, a zipper. It’s almost like, 'These girls have never had style, we’re going to throw it ALL at them.' And I so often am longing for something that’s a little easier, cooler.”

Making "easy" and "cool" clothing sounds like a perfect mission statement to us, and we can't wait to see what Bryant and Peace come up with! 

The Lookbook is Bravo’s celebration of personal style. We keep you up to date on the inspiring looks from trend-setting stylistas, test and report on the most-coveted fashion and beauty products, and offer solutions to all your style-related conundrums. Like us on Facebook to stay connected to our daily updates.

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