This Scarf is the Paparazzi's Worst Nightmare

Naturally, celebrities are loving it. 

Thought invisibility cloaks were a thing of science fiction? Think again. A 28-year-old designer named Saif Siddiqui has gone viral for inventing the most mind-blowing accessory we've seen since... well, ever. (This is even more exciting than the return of the choker.)

A photo posted by Saif Siddiqui ISHU (@saif_sdq) on

Saif invented the $388 ISHU Anti-Flash Scarf, which effectively renders flash photography useless. The scarf—which has been scooped up be celebs like Cameron Diaz, Nick Jonas, and Paris Hilton— is made with a special fabric comprising crystals that reflect light back into a camera. So, a paparazzi snap turns out looking less like a celebrity portrait and more like a glowing scarf. (See above.) Not exactly cover-image material for a celebrity tabloid.

Saif plans to release phone cases soon, and seems genuinely humbled by the amount of attention he's getting. "Have no idea what is happening right now, but this is absolutely insane," he Tweeted yesterday. Thank you everyone for the interest in the ISHU Anti-Flash Scarf." File this under: things to wear out with that friend who tags you in completely unflattering photos.

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