Courting clients is very similiar to dating. To me, designing and remodeling one's home is a very personal thing. To do my job effectively, I have to really get to know my client. This means dinner, drinks, sleepovers, etc. Some people are very guarded, and it is hard for me to implement their personality in my work when they don't share who they are. This is why I feed them lots of alcohol. People are so open and forthright when they are tipsy. Some may be offput by this method, but I take my job very seriously and want to create a space for my clients that is personal to them. I realize my personal approach is definitely out of the norm and may not be for everyone. For now, it's working for Jeff Lewis Design. When I'm considering jobs, I don't always take the most lucrative one. I accept the job where I connect with the client and know I can meet their needs and wants. A satisfied client will refer other clients. I am building a business, and my primary objective is longevity.