With a degree in Mass Communication from Tulane University, Stefani Greenfield had always planned to become a copywriter or a lyricist. Despite those aspirations, people couldn't help but note what she was wearing, always mixing vintage pieces with the good stuff her Grandma Bunny would buy her from the 3 B's (Bergdorf's, Bonwit's, and Bloomingdale's), and anything else from denim to rose cut diamonds. Greenfield would invariably combine uptown chic with downtown cool so effortlessly, enviably, and repeatedly, that she could no longer ignore the constant refrain she kept hearing from friends, acquaintances, and even strangers, "Oh, my God! I would die to shop in your closet!"
Greenfield's break came in 1989, when she was hired as an assistant to the Vice President of Donna Karan's new DKNY collection. After rising, in five years, to head DKNY Jeans, the fastest growing division in the Karan empire at the time, Greenfield moved to ESPRIT where she was Vice President in charge of Merchandising and Design. But, at 27, corporate America started to feel less challenging, and more like something sticking to the heel of Greenfield's Manolos.
Satisfying millions of knowing shoppers by realizing her dream of "The Ultimate Closet," Greenfield launched SCOOP in 1996 with her partner Uzi Ben Abraham. So trailblazing was their concept of gleaning the best of high and low fashion, ready-to-wear with undiscovered talent, the cleanly tailored with the sensual bohemian, all layered to entice a whip smart urban customer (the one everyone who loves to shop believes he or she is), that SCOOP became a phenomenon, and now includes 14 stores nationwide.
For all its success and influence, SCOOP fueled Greenfield's branding passion. Routinely quoted in fashion and trade publications, featured in magazines and honored in her field, as well as a frequent guest on "Today" and other television shows, Greenfield is now beginning another chapter in her career.
With the formation of My Next Act, her consulting company, focusing on fashion and entertainment, Greenfield is ready to build and market new brands, starting with Curations, a show and clothing line that will premiere on HSN in March of 2009. Adding to her "Ultimate Closet" legacy is her next mantra, "Luxury has no tiers, and cheap is no bargain."
Greenfield is co-founder of Love Heals, The Alison Gertz Foundation for AIDS Education, and is actively involved in both OCRF (the Ovarian Cancer Research Fund) and Baby Buggy.
Happily married to financial investor Mitchell Silverman, they have a two-year-old daughter, Theodora.