Stefani Greenfield

"While watching each of them sketch and vibe with the models I saw true designers in motion..... and potential great designs. Some actually came to fruition. Others got lost."

on Dec 22, 2009

CHOICES. Each week the designers are presented with a challenge specifically incorporating an inspirational element. How priceless was the look on their faces when the element(s) stood naked in front of them? Though, they all managed to channel their inner professional and immediately got to work.

While watching each of them sketch and vibe with the models I saw true designers in motion..... and potential great designs. Some actually came to fruition. Others got lost. At this point in the competition the essence/purpose of Launch My Line is evident in how we judge each garment. The competition will be won by the designer/expert who has successfully built a line that tells a story, has a clear vision. The voice is in the choice! The choice of a name, target customer, fabric, trim and how they integrate and execute the weekly challenge into their brand. A designer's best opportunity to speak to their customer is in the product. Each week we "listen" and make our decisions by looking at the whole picture.

Eric's record was "skipping" and if Louanna had dressed one of her clients in this day outfit for a night on the town they may have been less than pleased. As I mentioned in our deliberation it was a lack of vision, not talent that seemed to confuse certain designers. Well.... there's always next time so let's look forward!