Queen of sultry Instagram posts and swimwear designer Emily Ratajkowski landed a major campaign. The 26-year-old has just been named the newest ambassador Kérastase — and the results of this collab are beyond stunning.
For the big reveal, EmRata posted a stunning black and white campaign image of herself posing in nothing but her stunning voluminous strands — because who needs clothes when your hair looks this good?!
While the model has steamed up plenty of high profile fashion campaigns in the past, this is the first time that she’s ever starred in a national beauty campaign.
"I am excited and proud to be chosen as a Kérastase ambassador," she said in a statement. "Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be."
Ratajkowski has also been a longtime fan of the brand, making her the perfect choice to serve as the face of Kérastase. "My hairstylist loves Kérastase and introduced me to the brand a long time ago. I’m addicted," she told Glamour UK.
In addition to the stunning images, Kérastase has also released a short video where they get up-close and personal with Ratajkowski.
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