During an evening devoted to women's empowerment, one Golden Globes beauty commercial had viewers scratching their heads and taking to Twitter to vent. The ad started out with a glamorous woman pacing around her dressing room, preparing for an award show. Her face is obscured, but she has great hair (naturally).
After 60 seconds, the big reveal: it's Winona Ryder. Dramatic music plays and text on the screen says "Everyone loves a comeback. Damaged hair deserves one too."
The ad exec behind L’Oréal’s Elvive haircare line campaign explained the strategy of the spot to AdAge. "We thought it would be great to celebrate timely comeback stories about women who are back on top of the world," Sean Bryan of McCann said. "And there was nobody better to start with than Winona Ryder."
But the commercial turned out to be divisive: some Golden Globes fans wondered if it was a dig on Ryder's hair or her career — and if comparing Ryder's illustrious career with hair made any sense at all. Still, others seemed to thoroughly enjoy it. Here's how Twitter reacted:
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