The series follows New York's most passionate matchmaker, Lori Zaslow, as she hits the streets of Manhattan searching tirelessly for soulmates for her clients. Lori believes you can't wait for love to come to you -– you have to go out and find it. As co-founder of the boutique matchmaking service, Project Soulmate, Lori will do most anything to find her clients love. Lori caters to upscale, educated singles serious about love utilizing a blind date technique that she believes is the first step to love success.