Chris March and his team are working with shoe designer Ruthie Davis to create a striking look for the Fashion Week launch of her new shoe line.

PREMIERE: Oct 4, 2011, 10:00 PM
Episode 1: Shoegasm

On the premiere episode of Mad Fashion, Chris March and his team are working with shoe designer Ruthie Davis to create a striking look for the Fashion Week launch of her new shoe line. Ruthie wants a dress that is really going to impress and is hoping that he will use her idea of a Bond girl as his inspiration. Chris' idea is to take a much more literal approach to the design and is intent on making a dress of shoes. Will his cutting-edge look leave her wishing it was for her eyes only?