In the old days — say a decade ago, or more — Coachella used to be a somewhat harrowing natural environment. You’d walk a mile from a dusty parking lot (it was the land before Uber after all) in sweltering heat just to get anywhere near the music in Indio. You didn’t look cute — nor remotely Instagram ready — by the time you got there. And that was the fun of it, right?
Well, now things are (ahem) quite a bit different. Many feather-headdressed Los Angelenos make their way to the desert with no intention of seeing any music at all — save for some incidental DJs at the coolest parties in Palm Springs.
But whatever their intentions once they arrive, festival goers (and festival-adjacent-goers) this year have some very bougie new ways to travel to the region — including flying private.
Exhibit A: Uber and Blade (that's like Uber, but with helicopters) will fly guests in uber-comfort and traffic-free convenience in state-of-the-art Airbus H130s from Las Vegas’ longest-running helicopter tour operator, Sundance Helicopters.
Los Angeles festival attendees will be driven via Uber to the Blade Lounge located at the Van Nuys Airport, where they will enjoy cocktails and hors d'oeuvres (what's a music festival in 2016 without hors d'oeuvres after all?) before boarding for their one-hour flight to Jacqueline Cochran Regional Airport in Indio. From there, the fancy folks will then be whisked by Uber directly to the festival grounds.
The cost for the round-trip flight? A scant $695 per person on a helicopter that comfortably seats six.
And that's merely pocket change to the new, luxury-loving generation of festival goers.
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