Luis D. Ortiz

After spending some time listening to Marc Anthony in 54 Pine, Luis knows just how special that listing is.

on Jun 26, 20130

Real estate is a gamble and in every situation the chances are different. There's no equation, and that's what makes it exciting to me.

In this episode, I secured the exclusive to sell Apartment 4 at 54 Pine Street. The building is very small, which many people like, however, it's in a neighborhood where the clients go to find luxury high-rise buildings with amenities at lower prices per square foot. As a marketer, I needed to brand the property well enough so that people can see the value and character behind the kind of place they weren't originally looking for. Part of the marketing is the price.

The apartment in 54 Pine Street is beautiful. It's a completely private home with real character and personality. Plus it's sits on a whole floor which makes it even more exclusive. Now, the problem was that people have a certain perception that's created by the market and society which makes them defensive about how apartments should be priced and why. They all come with their comps in hand, ready to battle.

29 comments
mia1996
mia1996

Team Lous. Love you and love your delivery on the show. You are passionate, fun to watch. Be careful with Fredick as he has no friends in may just using you to get back at Ryan. He was not apologetic when he poured that nasty drink on you, but he he got a taste of his own medicine, thats when he wants to befriend you.

buckaroobabe
buckaroobabe

Team Luis.  Fredick (spelled that way on purpose)  is a low life.  You have every right to be pissed at what he did with having a contract and not telling you before the brokers open.

Mailsusan12@gmail.com
Mailsusan12@gmail.com

Your segments are so awful. I love Frederik and Ryan. The show goes DOWN during Luis episodes. They are horrid. Get him off the show. Learn to act. Be human. You are a joke. Ugh.

uberJAX19
uberJAX19

Love your ambition and excitement!! So sweet watching you with your family. What did you prepare for dinner? Good luck on next apt.

JacQuelinnG
JacQuelinnG

I love you Luis I wanted to slap Mari though...so ugly, rude & classless! You're a CHAMPION not a "shampyun" smooches!!! xo MDLNY my favorite show, thank you!

bravogirl313
bravogirl313

Awesome to see you dance with your mom!!!!!!!!

Marysol_Rivera
Marysol_Rivera

Luis,  You are a wonderful addition to a great show!  I really enjoy watching you.

prissilla2
prissilla2

I used to enjoy this show...but your mouth makes it impossible to have the show on in my house. Seriously, you need to expand your vocabulary and use "grown up" words instead of cussing 

hotredhead333
hotredhead333

Luis, you are a big hothead baby.   Your temper tantrums and childish outbursts are ridiculous.  Also, you have no class - quit cussing, quit using God's name in vain, quit talking about threesomes in showers.  How dare you say that to clients?  Grow up and be polite, and get some tact and manners.  And stop with the praying hands gestures, and "boom" phrase, and silly way you act.  YOU ARE SO FREAKING ANNOYING!!!!!!!!!!!!!!!!

Lhaywood
Lhaywood

Luis, you need to grow up.  STOP cursing so much it is so unprofessional and very unattractive for a man to talk like that.  You have to work on that, I would not hire you because of the way you talk.  You are young and need to do some growing up.

guku
guku

luis I love your personality, your laughter, I can tell you have a big heart , but I hate when you keep on reducing the prices on a listing, I real hope you are watching Fredrick, on this show. I mean I think you could have sold Mias listing without that much of a reduction in price.

 

carolina.vargas.16100
carolina.vargas.16100

Luis, I am so in love with you! I hope you are into Colombian women because I am so into you my love.

ESinAZ
ESinAZ

No multiple counter offers in NY?  Good you got it done!

cocogyaru
cocogyaru

This guy is so creepy!! Horse jockey with Napoleon complex. That brother of his is equally repugnant. Crass, ill tempered, sleazy, unethical and completely unprofessional. Kick dirt!

LibbaIlovelucy
LibbaIlovelucy

Stop using God's name in vain....I have to mute the TV when you are on!!!

Gongolu
Gongolu

Luis, you have a fresh, unexpected way of handling business.  Some people might find this immature; but in reality it is your spanish heritage coming through live and at full speed on our screens.  We the spanish understand it, but remember you have a bigger audience.  So with that said, I think that a little precaution will do you good.  This doesn't mean to stop being your inner self; just to be aware of the demographics. Cuidate, keep up the good work!

pearls44
pearls44

I really like you and am rooting for your success.  Your enthusiasm is great, keep it up and keep working hard.  Learn all you can and never give up!

taniasveta
taniasveta

what i would do is make a call to one of the buyers and inform them that there are 2 offers . Let them absorb the information and see what they decide to do...you blew it by naming the 30 grand you expected them to give you.  I would tell them that seller may go with other offer.

Just show respect to the buyer and bring their competitive spirit by informing them that there are multiple offers. act as if you are on their side. Never  ever  insult the buyer by telling them what they should pay.  suggest to them that there is  a bidding war that may take place. listen to their 'pulse'  before you strike with price increase as if they are all full of money in the backyard. people don't always have the money to outbid other offers. 

 

NameChange
NameChange

Hey Luis,

The apartment was great (and the best thing about it was the exposed brick and the ceiling), but that owner was a greedy piece of work.  In my opinion you should NEVER have called back the prospective buyers and raised the price, even if you got a little more money, because it communicates a sense that your word has no value.  That is the second time you have done that this season and it just comes across like you are a used-car type hustler. way.  Your language never offends me (as it apparently does several other viewers), but this little professional integrity thing kind of does.  And other than that you are totally likeable! 

TATITA@PONCE
TATITA@PONCE

THANKS FOR THIS GREAT ADVICE.  WILL KEEP IN MIND.  KEEP UP THE AWESOME WORK.  YOU ARE THE STAR IN THIS PROGRAM...

eastcoastgal38
eastcoastgal38

Love you!! Potty mouth and all ;) Your family is so close, you are really blessed. Best of luck to you!

cassie920
cassie920

Your mouth precedes you.  Please stop cursing. 

VOR
VOR

Marc Anthony = King of SalsaGood job, but try and tone it down a bit with the swearing. 

EveTees
EveTees

I root for you every episode. As a Native New Yorker of Puerto Rican descent I find it so refreshing to see someone like yourself on TV...reality TV at that!! I love your passion for real estate and for success and I love the closeness you and your twin brother share for your parents. I also love the flavor and flair you have bought to the show this season. I pray for your continued success even if I don't know you personally. Your success is our success!! Keep making us proud all while entertaining us!!

Barbarajean
Barbarajean

Luis, I am new to your blog and found it to be enlightening. The only problem I have with you is your use of derogatory language. It is not becoming any business man to use foul language even if they think it is acceptable. I admire your drive and ambition but you will drive your buyers and sellers away with obsene language and gestures. Please curtail before your fans are gone too.

bojangles
bojangles

 @cocogyaru

 So coco hates the brother too. Because he's equally repugnant to his " crass, ill tempered, sleazy unethical and completely unprofessional" sibling.  Coco, dear, take a look in the mirror and ask yourself very seriously, "why do I, Coco, have such an ugly, vituperative hatred for this splendid young man Luis and his equally marvelous brother?  Could it be I, Coco, who in reality is the unethical sleazebag, who in fact is the lout with not one iota of professionalism that I can call my own?  Did others read my post and conclude by my words that in fact it is I who am  ill tempered and crass?  By then,  Coco, be ready for the shock waves that will overcome you and take cover.

ANDRIAN62
ANDRIAN62

 @Gongolu

 There are other nationalities that possess the same passion if not more, this is not about nationality it is about the respect that you show people, and God.....it is nasty distasteful and unprofessional, this has nothing to do with someone's heritage......It is so classless to act this way.