Cast Blog: #MDLNY

Fredrik on Conquering the Impossible

Luis: I'm Evolving Every Day

Fredrik: I Wish I Deserved Luis' Friendship

Fredrik Is Feeling Bittersweet

Ryan: I Believe in Karma

Ryan on the Art of Selling

Fredrik Won't Give Up on Milla

Is Ryan a Handsome Piece of Cardboard?

Fredrik Says It's About to Get Dark

Luis: Ian Is a Great Person

Fredrik: This Deal Failing Was My Fault

Ryan Doesn't Really Hate LA

Luis Will Do What It Takes for Ian's Trust

Ryan: I Am Such a Jerk

Fredrik on His Baby Blues With Derek

Ryan on His Haunted House

Luis Will Be Committed to You

Fredrik Doesn't Buy Followers

Ryan Is Guilty as Charged

Tomorrow Is a New Day for Luis

Fredrik: Is Ryan a Villian This Season?

Hey, Look Who's Back? Fun Ryan!

Luis Likes What He Sees

Luis Is So Proud of Todd

Ryan: I Played a Cartoon

Fredrik on the City's Saddest Penthouse

Luis D. Ortiz Has Evolved

Fredrik Loves You All

Ryan: This Season is a Game Changer

Ryan Gets Down in the Hole of Season 2

Luis Gives Thanks

Watch What Happens Tonight

It's All About Fredrik

Co-Listing Is Not Ryan's Style

Fredrik the Little Wizard

Going Straight to the Developers

Fredrik's Sharknado of Lies

Fredrik on Keeping it Professional

Luis' Perfect Pair: Film and Real Estate

Ryan is Humbled But Always On the Hunt

Fredrik: Who I Really Am

Fredrik on Conquering the Impossible

Fredrik discusses finally making the difficult sale of 16 Warren, and teaches us 'The Little Frog's Dance.'

I love this Episode because by selling 16 Warren, I proved to myself that I could conquer the impossible, or at least the very difficult. The apartment has been on the market for almost six years, with six different brokers, and now it is sold. Finally! In some of the previous brokers' defense:

A) The seller's expectations were unrealistic due to the high monthlies.

B) The market is much better now.

Yes, the market is so good right now that new developments are popping up everywhere, in fact, next door, which made it very difficult at the end for me. High monthlies were one thing, which I hedged for with lowering the price, but having your four terraces being compromised while construction is going on next door was a difficult one to overcome. As brokers, we need to sell, sell, sell to the buyers, but a lot of times push, push, push with our sellers simulatenously to bring them down to a realistic place in price where there is actually a ready, willing and interested buyer with money. This Episode focused on the difficulties I had convincing the seller to come down, and I didn't give up. For anyone out there in sales I hope I can inspire, and next time you do have a difficult deal in your hands, hopefully you can think: "What would Fredrik do?"

For the record, I do think the buyer of 16 Warren will make a ton of money there in a few years, when the building next door is finished and the residential area there in general is booming even more. I always loved the apartment, but when selling real estate it's important to detach yourself emotionally from the property and transaction, play the devil's advocate, and beat the deal until it's duly executed and closed.
Now, let me comment quickly on The Little Frog's Dance. Små grodorna (Swedish for "The Little Frogs") is a very traditional Swedish dance and song performed at midsummer, where the participants dance around the maypole, a symbol for you know what. The dance involves movements that illustrate body parts that frogs lack, namely "ears" (öron) and "tails"(svansar). Occasionally, Små grodorna is also sung at Christmas, but instead of dancing around the maypole, Swedes dance around the Christmas tree. So I am not crazy, it really IS a popular, common tradition. Everyone dances and sings too, old and young all over Sweden. Here are the lyrics translated for your singing:

"The little frogs, the little frogs are funny to observe.
The little frogs, the little frogs are funny to observe.
No ears, no ears, no tails do they possess.
No ears, no ears, no tails do they possess.
Kou ack ack ack, kou ack ack ack,
kou ack ack ack ack kaa.
Kou ack ack ack, kou ack ack ack,
kou ack ack ack ack kaa."

Now, start practicing. In the mean time, I need to go discuss parrots with Derek. He does love them so much, and is begging me for us to get one. I'm not convinced yet. They are cute, but loud. And they do smell a bit like Jurassic Park. And Mousey would be jealous. . .What do you think?

Next week I take on a big building. 11 North Moore is a $185,000,000 sell-out -- so be ready. I have tackled two difficult listings and tough sellers in Episodes 1, 2 and 3: Ari at the Apthorp and Joel at 16 Warren so far. But now the real fun ride starts.

Love always,


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