Cast Blog: #MDLNY

Tomorrow Is a New Day for Luis

Luis reflects on on getting fired and how proud of himself he is for not letting Ryan ruffle his feathers.

This episode made me so angry, so proud, so sad, but, at the same time, so happy that I able to be a part of such an incredible ride.

At first it made me angry because it reminded me of the moment Ryan came to my 30 Lincoln Plaza event, which I put so much work into, and almost destroyed every effort I made to build an incredibly important relationship with Janet and The Milstein Family.

Later, I felt proud of the way I reacted to the situation because I was able to keep my cool and did not allow anything to get in the way of the bigger picture. In the end, the event was a huge success.

Allow me to tell you the story behind 30 Lincoln Plaza. This deal, whether or not it sold, has been the biggest accomplishment of my career and I'll tell you why: It all started when I was doing research for a client of mine who was looking to buy an apartment on the Upper West Side. While I was studying the inventory I found out that this particular building, 30 Lincoln Plaza -- owned by Milstein Properties, was recording closed sales every other week, yet there was never anything listed for sale. That made me curious. . .If units in the building never appeared on the MLS, yet every week there was a new recorded sale, someone must have been selling quietly. For more than a month, I called persistently to get an appointment with any of the executives of the company to introduce myself as someone who wanted to do business with them and to give them a reason why should they consider doing business with me. The Milstein family is one of the most powerful real estate families in the nation and that's what really motivated me.

Eventually I got an appointment with Janet, the CAO of Milstein Properties. While I was preparing myself for that meeting, I found out that the organization has never given an exclusive agreement to any broker in history, because they have always used an on-staff group of brokers to sell their apartments for them. They have never needed any outside brokers like me. I knew I needed to give them a legitimate reason why they should, for the first time, agree to sign with an exclusive broker. On Episode 3 you saw my success in making that happen; I promised Janet I would bring her $800,000 more than their in house staff could. To be quite honest, I believe I can and I promise I won't rest until I do.

At the end of the episode, I got fired. It wasn't a good feeling. Looking back at it, I remember how I felt -- like my throat was swallowing itself. It killed me, it really did. Especially because I still had two more months left on my agreement and I strongly believed I was close to finding the right buyer for them. But what really destroyed me was that I wasn't able to prove myself the way I knew I would to to one of the most important people in New York City real estate. With families like that, you only have one shot. And the only one I had, which took a big fight to even earn, was not successful.

Janet is all business and to tell you the truth, I respect that so much. Because in the end it only comes down to what you can bring to the table. Like it or not that's the way it is.

I know that in the future something great will come out of it because in the end everything always works out. But for now, I'm going to need some time to analyze.

Tomorrow is a new day.

Read more about:

Fredrik: Get Ready for the Most Expensive Season Yet

Fredrik Eklund dishes on the new season and some of the surprises ahead.

We are back! The boys are back! I'm back!!! And so are you, holding my hand, high kicking with me. New year, new season, new challenges...and new baby clothes hopefully. Until then Mousey and Fritzy and their fun little outfits and poses will help me get ready to be a father. New York is more active than ever, the recession is behind us, prices are insane/record breaking/absurd even and I'm here to guide you through it all. Be ready for the most expensive season yet!

215 Sullivan is such an important project to me. I already sold 24 out of the 25 units, but Fredrik is never happy until I'm sold out and done! And I mean 100% done. So this last unit, the largest and most expensive, is obviously the most important. $17.25M is the last piece of the $150M+ puzzle I have been trying to put together for two years!

As you saw, it wasn't easy, but nothing ever is. Especially the next two coming episodes... You will see a new side of me, and it's going to come as a surprise.

I also want to quickly comment on Luis and Ryan. Luis and I have a rocky start, but find our way back to each other later in the season. Ryan and Emilia as well as Derek and I have a lot in front of us, and that's all I can say for now.

Yes, thank God for Derek. And the dogs. My team. My family. And of course you watching. You make this possible.

Thank God to for making my book The Sell already a bestseller, which came out this week. It's so rewarding to hear all the amazing feedback and speak to people who say the book is changing their lives. Get a copy, and when I see you, I would love to sign it for you.

Sending you lots of love and hopefully inspiration to be the best you. I will be striving to be the best me this year, as you will see this season.

Check out my book: http://bit.ly/TheSellBNSigned
Fredrik

 
Read more about: