Fredrik: Buyers and Most Brokers Don't Have a Vision

Fredrik explains how difficult it is to sell an unfinished property.

I love townhouses. I just adore everything about them. The history, the cobblestone streets, the brick facades, the multiple fireplaces, the gardens, the rooftops, the separation between floors and with that, the winding staircase in the heart of the house. The private elevators! The perfect townhouse is old, yes very old, but with brand new interiors. That perfect blend between old and new is what everyone wants. Especially in the West Village! And that's where the record breaking Fredrik - ME - comes into the picture (or should I say viewfinder). I advise my clients on what kind of finishes to pick to be able to set a new price level never seen before, yes that's my expertise.

The only problem, or let's say challenge, is that buyers (and most brokers) don't have a vision. So how do you sell something unfinished in the cold raw New York winter? Well, that seems to be the story of my life. I will have it added to my gravestone after I'm dead: "Fredrik Eklund, the guy who tried to sell the unfinished. RIP." Please leave lots of flowers.

Digital renderings are great because they can help bridge the gap between the raw space and the finished space. I put the renderings into viewfinders and the clients clicked through each room! It actually worked! But not all the way. Still no offer, even after that huge (expensive) lavish party for 400 brokers at the hottest restaurant in the Meatpacking District. Well, in my defense...anyone paying $22.5M wants to see a little more, no?

You will have to wait to and see what happens with the townhouse. I'm really, really proud of this one is all I can say. The New York Times listed the house as the biggest deal in their paper!

...Okay? Are you ready for more? Good, because it's coming. Big kiss for now and see you next week. The 2nd part of Season 4 is officially about to start and it's going to get real bumpy - in the best of ways. Xo

 

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Fredrik Eklund

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