Are You Following the World's Most Popular Hotel on Instagram?

Dubai’s Burj Al Arab Jumeirah has reached 550,000 followers and counting. Here’s why.

Saying the Burj Al Arab Jumeirah is decadent is like saying Ryan Gosling is cute. The 15 year-old Dubai hotel features 202 luxe suites that include a choice of 14 types of pillows (because why not?), 24-carat gold-leaf interiors, five swimming pools, a private beach, an optional chauffeur-driven Rolls Royce, private butler service, and maybe a partridge in a pear tree.

In a city known for high-end shopping, modern architecture, and over-the-top nightlife, the Burj Al Arab Jumeirah stands out — literally — thanks to its distinctive sail-shaped silhouette. That, along with the fancy-pants amenities and accoutrements, has made it the world’s most followed hotel on Instagram. Here’s a peek at why the hotel property currently boasts about 550,000 followers (@burjalarab) on the social media platform and why you might want to be among them

The future is yours to create @BurjAlArab #Icon #Sunset #Dubai Thank you @dennisstever

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Because of the Burj Al Arab’s status as one of Dubai’s (and maybe the world’s) most iconic buildings, Charlie Taylor, group director of brand communications at the Jumeirah Group and Jumeirah Hotels & Resorts, explains that exterior shots are some of the most popular posts taken by both professional and amateur photogs.

Chasing the sun @BurjAlArab #Icon #Dubai #SeaView⠀ Thank you @yakubanto

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From above:

The suite life:

Luxury is in each detail @BurjAlArab #RoyalSuite #Staycation #Dubai Thank you @hotelscatalog

A post shared by Burj Al Arab (@burjalarab) on

The indoor infinity pool in the hotel’s Talise Spa is another hot spot

All points lead to peace of mind @BurjAlArab #TaliseSpa #InfinityPool #Dubai Thank you @izkiz

A post shared by Burj Al Arab (@burjalarab) on

Since the opening of the hotel’s new Terrace facility, which includes two pools, cabanas, a man-made beach, plus a restaurant and bar, Taylor says different angles of the building have begun cropping up, showing off angles of the building that were previously only seen from a boat.

Fun for everyone @BurjAlArab #TheTerrace #ChangeYourView #Dubai Thank you @miss_liliia

A post shared by Burj Al Arab (@burjalarab) on

Recently, the hotel worked with Mercedes and X-Dubai to film kiteboarding champion Nick Jacobsen jumping from the property’s helipad and descending down into the water. (This is not one of the hotel’s amenities, FYI.) The stunt quickly went viral, with even Richard Branson re-posting the videos:

See what happens next over on Facebook... #PickYourRide #TheBestOrNothing

A post shared by Burj Al Arab (@burjalarab) on

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