It's Millenial pink, it smells like watermelon candy, and it's basically breaking the Internet. Watermelon Pink Juice Moisturizer, the new product from Korean skincare brand Glow Recipe, sold out within hours of its pre-launch. (Seriously. There wasn't a jar in sight.) So, you'll excuse us for freaking out a little bit when we heard that the product is now available at Sephora.
Here's the deal with this deliciously pink, instant cult classic: Glow Recipe has a proven track record in churning out best-selling, watermelon-based products. When the brand released its Watermelon Sleeping Mask last spring, the lightweight gel forumla accrued a 5,000-person wait list. That's because, obviously, no one in their right mind would say no to sleeping in a watermelon mask. But also, the product quickly became legendary for its ability to hydrate, nourish, exfoliate, and smooth out the skin. All while you dream about summery fruits.
So, there was a just a bit of antipation surrounding the release of Glow Recipe's latest watermelon creation.
The new moisturizer is lightweight and oil-free, with that bouncy texture that will make you giddy to slather it on. (Just us?) Filled with hydrating, plumping ingredients such as hyaluronic acid, watermelon extract, and soothing botanicals, the product can be used morning and night to make your skin, according to product reps, "baby-soft around the clock." Not to mention: it smells like a sunny day in July.
Shop the winter pick-me-up, below. And, seriously: don't beat around the bush on this one. Glow Recipe's watermelon fans are intense. (Ahem, we should know. We are clicking "buy" in 5, 4 ... )
Glow Recipe Watermelon Pink Juice Moisturizer
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