With a unique eye for details, Jerrell's designs are intricate and creative. Jerrell found his passion for fashion by way of modeling. The former model admits to not being able to afford "the cool stuff" in his early career, and so he taught himself how to make what he wanted to wear. He describes himself as eclectic and bold and wants to create pieces that express people's individualities. Inspired by life, Jerrell classifies his designs as "raw beauty."