I love jeans! They are the most simple and versatile items that one can have in their wardrobe. They epitomize cool and are durable, usually carrying a story with them every time you put them on. It was a pair of faded distressed Levi's 501 jeans that had a rip on the back pocket that first captured the attention of my husband. Although I have retired my trusty love magnets -- mostly for fear that I will not be able to fit in them -- I made sure to include this basic wardrobe staple as an essential for all women in my book, Little Black Book of Style. It was one of the greatest designers, Yves Saint Laurent who proclaimed,
"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity -- all I hope for in my clothes."
When a man of such reverence can acknowledge and marvel, in a slightly coveted tone, the invention of blue jeans, you know that the designers were up for an extremely difficult task ahead of them. To attempt to find another iconic shape for the Levi's brand is a tall order.