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The Fashion That Drives You: Finding creativity among seatbelts, floor mats, headlights, and seat cushions!

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Heidi instructs the designers to go to the rooftop of 142 West 31st Street. That's all that she says and bids them farewell. Once there, they find out that it's a parking garage. They ascend to the rooftop via the enormous car elevator and, once there, are presented with a lineup of five brand new Saturn Vue Hybrid vehicles.

I'm there to greet the designers and to introduce them to Chris Webb, lead color designer for Saturn, who gives them their challenge. He explains that this particular Saturn model is 85% recyclable by weight, ergo the hybrid aspect. Each car has been filled with the materials for this challenge: floor mats, seat covers, headlights, seatbelts, carburetors, air vents, and sun screens, to name many. The designers have four minutes to load as much of these materials as they can into the provided laundry bags and rolling carts. Then, we're headed back to Parsons where the designers can create any look of their choice.

Comments

3 Comments

02/28/2009 - 11:28am

flo fis

thank you for this blog because once again this season i am so disappointed in judges' choices

i thought this week's design was sweet and fresh and no one would guess made from car bits - if not best at least deserved to pass over kenleys's air filters which looked frumpy and uncomfortable

judges are apparently terrified to remove stella - jumped with evident relief on keith's sensitivity to last week's criticism over his humourous take on the funky chicken whichh again at least deserved a pass on drag night

it seems that judges, in panic to avoid having to tell Stella that she has not got what it takes have lost the plot this year

: 02/28/2009 - 11:19am; flofish; - what is going on - clearly someone's beloved is being held hostage by stella's gang - else so many good designers would not have exited before her