Bravo Beauty

Reza Farahan Is Launching a Haircare Line That's Infused With Gold

World, meet Reza be Obsessed. 

Reza Farahan is the king of custom suits, and his taste for luxury extends to other sectors as well. So, we're hardly surprised that the Shahs of Sunset tastemaker has his own line of luxury goods, called Reza Be Obsessed, that include drenched-in-gold haircare products. Here's what we know so far: 

On July 20, the Shahs pal took to Twitter to show off a photo of his haircare collection, which comes packaged in shiny, black-and-gold bottles. "Formulated with Gold infused Shield and Mystic 7, because you deserve the best," the caption read, announcing that the goods will be available for sale on August 2.

The line includes everything from shampoo to conditioner to hairspray, along with a so-called "Vacation in a Bottle" that Reza promises will give you that "straight out of the Mediterranean look." 

There's also the Black Diamond Oil, which, simply put "will make you feel rich." 

Diamonds, gold, and Mediterrean vacations in a bottle? You have our attention, Reza! 


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