Paulo has been in the hairstyling industry for over eighteen years. At the beginning of his career, he was personally trained by his mentors Irvine and Louise Rusk, inventors of the Rusk Cutting Method. With Rusk, he traveled the world sharing the methods of cutting and coloring with stylists. He opened his first salon, OMO24 Hair Studio, at the age of 24 in Los Gatos, CA. His most recent venture is an edgy New York loft style salon in the heart of the historical district in San Jose named Ego Mechanix Salon, where he personally trains and educates his staff along with providing courses to other hairstylists who want to learn new ways of creating modern edgy hair for individuals who want to stand out in the crowd and be noticed.