Music meets fashion in Bravo’s newest competition series Styled to Rock from executive producer and fashion icon Robyn Rihanna Fenty. The hour-long 10-episode series will give 12 up-and-coming designers, hand-picked by Rihanna, the opportunity of a lifetime -– to create unique fashion pieces for some of the biggest names in entertainment. The stakes will be high as these up-and-coming designers vie for the title of America’s next trendsetting designer. The winning contestant who pushes the creative envelope and proves that they have the trendsetting vision fit for a star will receive a $100,000 cash prize, a fashion feature in Glamour magazine and the chance to become the next member of Rihanna’s design team.
A weekly one-hour competition series, Styled to Rock will give 12 designers the coveted opportunity to dress some of the biggest names in entertainment. Pharrell Williams, Erin Wasson, and Rihanna’s stylist Mel Ottenberg serve as mentors to these designers as they experience demanding real-life challenges made to push their creative boundaries. With only a limited time frame, they will need to create an innovative outfit and complete look based on the celebrities’ detailed brief. In a surprising twist, midway through the weekly competition, the mentors will decide which designs are worthy enough of the star's attention. The designers who fail to impress at this stage will not present to the celebrity guest — and will be faced with the threat of elimination.
During the showcase, the celebrity guest will decide which designer best achieves their vision – and advances to the next level of the competition. As an added bonus for the budding designers, their winning garment will be worn by the celebrity to an upcoming high-profile event, giving the contestants the exposure that could potentially catapult their career into a household name. Later, the designers who did not present that week must then meet with the mentors to discuss where they fell short and ultimately, who will be sent home. In the end, one designer will be named the winner of Styled to Rock.