I really didn't want to like Martino, his behavior in the salon was so unprofessional and school-boyish, but he is a charming guy. He has a great staff, but Martino had spent so much time being the class clown and good guy he had never been a boss or leader, and when he tried his staff laughed at him. It was interesting to me that he was afraid to step up and tell his staff what his expectations were because he thought they wouldn't like him. He was trying to run a business, but Martino was more interested in the staff's friendship. I worked a lot with the staff, especially the assistants. They were so hungry for education, because they weren't getting any, and they were like sponges soaking everything up. I was very impressed with Dana - she knew what she was doing and kept Martino on track. I knew that she would be a great leader for the assistants.
The way to keep staff motivated is by encouraging and leading them. It amazed me that Martino thought his staff wouldn't step up and sell retail. All they needed were the right tools and some basic instruction so that they'd feel comfortable making sales. For a salon the size of Martino's, retail is important not only to increase revenue, but to service his clients properly and make sure their needs are met.