"As my brand continues to grow, I'm constantly searching to fill a void in women's wardrobes by identifying 'problem areas,' both physically and figuratively," says Heather of the new Yummie line. "With the launch of everyday foundation pieces, Yummie is expanding beyond shapewear into new and exciting classifications. Shapewear is in our roots but our future will offer women a comfortable, fashionable and innovative foundation that redefines the modern-day intimates market. It's a bra for the woman who wants to rock what she's got!"
The Real Housewives of New York City star is known for her fun and enthusiastic approach to pretty much everything—Andy Cohen even said she'd be his first pick for a dinner date—and her carefree attitude has worked its way into her entrepreneurial endeavors.
Her new line of Yummie Bras capitalizes on this, too: described as "the bra you want to wear, not the bra you have to wear," Heather's new designs will be available later this month in stores and online, and they provide smooth lines and full back coverage in a simple, stylish package.
Yummie Bras include two different collections—Simply Modern Fit and Comfortably Fit—and come in six different styles. Before busting into bras, Heather's Yummie empire included shapewear in several forms, from leggings to denim to classic tank tops.
What do you think of Heather's new line? Tell us in the comments.