Fear Not! Sonja Morgan's Toaster Oven May Still Hit Stores One Day
The #RHONY 'Wife discussed her latest business ventures with Forbes.
No one can deny that Sonja Morgan is ambitious. Over the years on The Real Housewives of New York City, we've seen her talk about her event planning business, launch her very own fashion line, and perform "caburlesque" (a word she coined herself).
Unfortunately, Sonja's ambition can get the best of her as some of her ideas don't always come to fruition. Exhibit A: That never-released toaster oven Heather Thomson helped her with and whose sudden disappearance was questioned by Kristen Taekman last season.
Well fear not, Sonja fans and home cooks. The toaster oven lives! Sonja revealed that her highly anticipated toaster oven is still in the works during a recent interview with Forbes. "Oh yeah, it’s always been in the works," she said. "I clearly have a prototype made, which you saw on the show. What was initially started with Heather on the show was getting a brand ID and a logo."
But the reason why the toaster oven still hasn't seen the light of day is because a professor from Sonja's alma mater, the Fashion Institute of Technology, advised her to first come out with something that spoke more to her fashion lifestyle brand. "He said I should start with a fashion brand because I am fashion and start with an international lifestyle brand because I have homes all over the world and I’m a jetsetter and attend events all over the world and you have an international group of friends and clientele," Sonja explained. "So when he did the brand ID, it made a lot of sense not to come out with the toaster first."
We'll keep our fingers crossed that Sonja's toaster oven will soon become a reality. However, the RHONY entrepreneur has plenty in the works to keep her busy in the meantime. She's currently waiting for her Sonja Morgan New York Fall 2016 collection to come in and is working on implementing some feedback from the first collection, such as more moderately-priced items and more plus sizes.
Sonja is also trying to get her Prosecco line off the ground, although she said it hasn't been easy with the alleged drama over its name, Tipsy Girl. "I’m very close with Bethenny [Frankel], and she’s not thrilled with the name because she thinks it sounds like Skinny Girl even though I’m selling a totally different product," Sonja told Forbes. "Bethenny’s is a healthy, low calorie drink, and I’m doing a full calorie tipsy drink. I’m doing a regular alcohol. And, I’m different from her, I’m tipsy and she’s skinny."
That's why she and her business partners are considering changing the name of the product, even though Sonja said they started the trademark process more than a year ago. "So I’m at a crossroad with that right now," she said. "As with any of my products, I’m not going to just jump in. I do things long-term and own a piece of everything. I don’t have to go for the brass ring. I’ll take my time and do it right for my long-term success and for my team."
Sonja also revealed that she's working on opening a restaurant. "It will be in New York City. It was supposed to be in Hell’s Kitchen, but there were problems. You know I’d love to be in Hell’s Kitchen with all the boys," she said. "But, it’s around the corner from NYU in the Village. We’ve got the lease, and we’re ready to start moving."
So how does Sonja make all of this happen? With a little help from her team of interns, of course. "For 25 years, I’ve always had interns and I need them for different things. They might help with my charities, send invitations for events, or sometimes they might do dress returns or help me with my production work for Sonja in the City," Sonja told Forbes. "Anyone can hold a pocketbook or walk a dog; my interns are here to learn from the Sonja School of Hard Knocks."
But Sonja also rolls up her sleeves to get the job done. See Sonja at work last season of RHONY, below.