It's no secret that Ryan Serhant, Fredrik Eklund and Luis Ortiz are all at the top of their games when it comes to selling real estate in the Big Apple. And all three agents have some killer social media accounts where they share all their latest wheeling and dealings. And now the Million Dollar Listing New York stars are revealing just how they use social media to their advantage.
"Nobody wants to follow someone just posting apartments," Fredrik said at The Real Deal's New Development Showcase and Forum, where he was joined by Luis and Ryan. "My advice to everyone is to showcase who you really are and mix-and-match professional and personal, half-naked photos of my husband, my dogs."
Luis agrees that it's all about being as personal as possible—even when talking about business.
"I think that if someone you know very well recommends a restaurant, it is very interesting to you, because you know that person," he said. "We don't post 'For Sale: 25 percent discount.' We put something personal about that property."
Meanwhile Ryan recommended a book for those looking for even more advice on the proper way to market yourself: The Fall of Advertising and the Rise of PR by Al and Laura Ries. "It was super influential for me," he shared. "People don't trust advertising anymore because it's being thrown in your face, but people trust PR."
[Source: The Real Deal]