Beyond Bravo

Will Nicki Minaj's New Magazine Cover Break the Internet for the First Time Since Kim K?

The sexy spread got the Keeping Up with the Kardashians sister’s sign of approval.

Nicki Minaj recently caught buzz for wearing a cozy "mom sweater" in H&M's new holiday campaign. But if you know anything about the edgy rapper, it's that "normcore" isn't her regular style. And for her new cover shoot for Paper magazine, Minaj dropped the turtleneck and hot cocoa mug, and picked up the latex bodysuit, thigh-high boots, and pasties. 

The cover shot, dubbed "Minaj a Trois," features three images of Minaj, each wearing different provocative costumes and facial expressions. The image is so arresting, it inspired the magazine to attempt a stunt it hasn't tried since 2014, when Kim Kardashian and her well-oiled bootay appeared on its cover.

Wanna Minaj? @papermagazine 🧐👅 photos by @ellenvonunwerth #BreakTheInternet edition

A post shared by Barbie® (@nickiminaj) on

In a letter, Paper's creative director Drew Elliott wrote: "We have never called an issue Break the Internet since we did it back in 2014 with Kim Kardashian. It takes a certain type of talent, with an awesome fan base and the ability to put trust in PAPER to work our magic. I have always loved all of the looks that Nicki [Minaj] has done (and she has done them all). Her style (typically anchored by her off-the-charts hair choices) matches her musical talent perfectly. Break the Internet is all about the big idea, the word, the image. It came to me one day that 'Minaj à trois' had never been done. HOW? We have seen different versions of Nicki, from high fashion to seductive to in-your-face and eye-catching all at the same time. But we had never seen all of these together — and now we have the chance, thanks to our cover shoot with the rap star and Ellen von Unwerth. Welcome to Break the Internet."

Kardashian weighed in on the magazine's choice of successor in the #BreakTheInternet movement. The Keeping Up With The Kardashians star left supportive fire emojis under Minaj's Instagram post, which gave a sneak peek at the "Minaj a Trois" image. 

Paper magazine will drop its interview with Minaj online today (November 15), and the scorching issue will hit newsstands on November 28. 

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