The Daily Dish

Rachel Zoe Takes New York

Neil Patrick Harris Is Coming to 'Actors Studio'

Are Ramona Singer and Bethenny Frankel Getting Along?

Gigi Hadid Reveals Her Body Image Philosophy

'Top Chef' Stars Sign On for Amazing Food Experience

Lisa Rinna: Brandi Glanville Inspired My Latest Role

Fabio Viviani Shows Off His Old (and New!) Kitchens

Jacqueline Laurita: Nicholas Is Reading and Writing!

Cynthia Bailey Shares Update on Her Eyewear Line

Kyle Richards Hits Sundance—With Gretchen Rossi!

Peter Thomas Shares an Update on His Coffeeshop

Watch Gia Giudice's Emotional 'Just 13' Video

Gigi Hadid on Yolanda: She's Going Through a Lot

Which Bravo Show Is Rihanna Obsessed With?

Watch Kim Richards' 'Revenge' Cameo

Gia Giudice: My Dad Is Our Rock

Kim Kardashian's Selfies: The Fashion Queens Weigh In

BravOMG: Brandi and Kyle's Feud Hits Twitter

Claudia or NeNe: Who Won the 'RHOA' Read-Off?

Reza Farahan Reveals His Hardcore Workout Plan

Gag Award Poll: Beckham, Michelle O. or J. Lo?

Gigi Hadid: 7 Times the Model Proved She's Flawless

Demetria McKinney Sounds Off on Other Housewives' Music

Gia Speaks Out on Visiting Teresa: She Looked So Good!

Just Like Glam-ma! See NeNe's Granddaughter in Heels

Alanna Ubach's Kookiest Comedy Roles

Bravo Invades Sundance 2015

Yolanda Steps Out to Support Husband David

Cynthia Bailey's Fool Proof Tips for Entertaining

Tom Colicchio Reveals His Worst Cooking Accident

Are Demetria McKinney and Roger Bobb on the Rocks?

Jacqueline Laurita Is Writing a 'Sexy' New Book

Flawless! Porsha Williams Shows Off Her Natural Hair

Michael Voltaggio Will Star in New Travel Show

Win a Fabulous Trip to L.A.—and Dinner at Sur!

Carlton Gebbia: I Would Return to 'RHOBH'

How Tom Colicchio Is Helping Americans Eat Better

Kim Zolciak Flaunts Her New Bikini Body

Kim Richards Books Role on 'Revenge'

Is Cynthia Bailey Team Brandi or Kenya?

Lisa Rinna Shares Hilarious Secrets of the Soaps

Rachel Zoe Takes New York

How Manhattan’s getting the Mrs. Berman treatment.

Rachel Zoe is cheating on L.A. "To me, hair should be considered an accessory — it changes by event, season, mood. With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are," the fashionable force behind The Rachel Zoe Project tells People about her latest venture, a salon in NYC’s Flatiron neighborhood.

Although Camp Zoe is a red-eye away, Rachel -- who’s working in stylish cahoots with former CAA agent Robin Moraetes -- chose the location because "New York is my home and the fashion capital of the world — we couldn’t imagine a better place to put our first DreamDry salon. But we’re not stopping here."

DreamDry won’t open its doors until later this year, so The Zoe Report is offering their own beauty fix. "We got in touch with a few of the runway’s most noted beauties to find out which products they swear by while off the catwalk. We don’t know about you, but we’re regarding their answers as blueprints for achieving our own MOD (model off-duty) looks this fall."

Maybe this obsession will become a DreamDry fave. "My one must-have item is L’Oreal Elnett hairspray. I can pretty much make [do] with any old shampoo or conditioner (and I often do in random hotels around the world) as long as I have a bottle of Elnett to finish the job," raves model Coco Rocha to TZR.

Will Rach’s DreamDry be a success? Start a Tweet Battle and share your hair-raising ideas.

Read more about: