Beyond Bravo

Rich Men Reveal Exactly What They Want In a Woman

They’re just as predictable as you thought.

According to a new survey on dating preferences, done on 28,000 heterosexual men and women aged between 18 and 75, men with high incomes favor slender women, while women cared more about money than looks. The women questioned were interested in dating their financial equals. Men didn’t care that much if the woman was super successful financially.Women with higher incomes specifically preferred men who had a steady income or made similar money.

College educated men also included “good looking” as a trait they wanted in women they dated. In fact, 95% of men with an advanced degree said it was “essential” their lady was “good looking.” As for weight, 84% wanted a “slender” partner.

So is everybody superficial? “I don’t think this is superficial at all,” says Jacqueline Whitmore, the founder of The Protocol School of Palm Beach. “Speaking as a woman, most women of a certain age want security, but we also want someone who doesn’t look, act and dress like a troll. A woman must uphold her standards.”

The study was conducted by researchers at Chapman University in Orange, California, and was conducted with an online questionnaire which focused on the qualities test takers find important in a partner. 

“What really surprised us was just how substantial this difference was between men and women,” says David Frederick, assistant professor in health psychology at Chapman University and a co-author of the study. 

On a positive note, beauty still is in the eye of the beholder. Both men and women reported equally that being with someone “good looking” didn’t meant you must resemble Gisele or Brad Pitt. They stressed attractive meant “to them" personally.

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