Ryan Seacrest Bringing 'Shahs of Sunset' to Bravo

Socialites, shopping sprees, and family traditions on tap.

Shahs of Sunset executive producer Ryan Seacrest
Ryan Seacrest is going into the Bravo business. His Ryan Seacrest Productions is partnering with Bravo on an upcoming docu-series currently carrying the working title "Shahs of Sunset." The series will follow a group of young Persian-American friends who juggle their flamboyant, fast-paced L.A. lifestyles with the demands of their families and traditions.

"The Persian American community in Los Angeles is a perfect fit for Bravo's next great docu-series," Executive Vice President of Original Programming and Development Andy Cohen said of the project. "The group of friends featured in our show are colorful, affluent, and fun."

"We're pleased to bring this exciting new story of a distinct and compelling community of Los Angeles to the Bravo audience," Ryan said. "The series will offer rich characters and relatable storylines about everyday life -- love, work, friendship and family -- steeped in a diverse culture, which is wildly entertaining and fun."

Andy added, "Ryan and his team understand what our viewers want to see and when they brought us this group we responded immediately. There's not a show like it on TV."

The over-the-top opulence of "Shahs of Sunset" should nestle nicely next to the Real Housewives and Million Dollar Decorators of the Bravo-verse, and Ryan Seacrest Productions certainly knows how to mine reality gold -- they're the people behind the Kardashians' reality empire.

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More about: Andy Cohen

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