Season 2
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Season 1
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SoHo
Stefan Says: This is the quintessential downtown shopping district for the chic at heart, like a downtown Madison Avenue.
What to Wear: A Chanel quilted bag and anything Louis Vuitton is a sign of a true Soho shopper. Her hair and nails are perfectly appointed, usually painted in the color of the moment. Everything works here from the avante-garde Japanese designers to what’s French and fabulous for the season. When super-casual, the Soho shopper is still always on point and looking pulled together in the perfect cargo pant-tank top-flip flop combo.
Celebrity Inspirations: Iman and Cecilia Dean
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West Village
Stefan Says: This neighborhood embodies a fun-loving bookish look with elements of high British style that merge with Upper East /West Side society girl cues.
What to Wear: A classic belted trench coat (think Burberry) worn with over-sized jet black sunglasses (think Jackie O.) and modernized with a ballerina flat (most likely from Tory Burch). This look is best when worn with a sleek J Brand or Genetic slim jean, either crisp or distressed (the washed is not important as long as it sleek and slim), and carrying a Marc Jacobs Venetia bag for traditional (and designer loyalty) value or update the look with an oversized Khirma Eliazov bag with its stingray detailing.
Celebrity Inspirations: Sarah Jessica Parker and Gwenyth Paltrow
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East Village
Stefan Says: Known as the birth place of punk in NYC, today you will find everything for your inner emo to your Glamour Grunge. Please note: less about trend and more a state of mind, punk, emo, nor grunge has changed its style DNA from Day One, so it’s a look everlasting, and does not date.
What to Wear: A rock chick's shopping paradise filled with worn leather jackets, everything studded, patched, spiked, and punk plaids galore. Must-haves include: combat boots; overly worn-out vintage concert t-shirts; fishnet tights; black motorcycle jackets; denim deconstructed hot shorts; and perfectly-unperfect hair.
Celebrity Inspirations: Kelly Osbourne and Taylor Momsen
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Chelsea
Stefan Says: Sandwiched between the fine art galleries in the neighborhood are two of the most exclusive shops in the city on the same block: Comme Des Garcons and Balenciaga. This area is for those who envision fashion as art.
What to Wear: The look for Chelsea is a modern sporty mood to make your gallery hopping or a walking on the Skyline more effective and faster, like Comme Des Garcons Converse sneakers; a great topcoat in black; intellectual specs and eyewear; layered cashmere sweaters; anything Prada
Celebrity Inspirations: Sophia Coppola and Kate Winslet
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Meatpacking District
Stefan Says: From meat to McQueen, this district was transformed almost overnight when the luxury loft-like boutique Jeffrey set up shop in the not-so-distant past. Meatpacking has an “anything goes” jet-set vibe, complete with a voyeuristic hotel (The Standard Hotel) that houses a vibrant VIP nightlife (The Boom Boom Room).
What to Wear: The Meatpacking look stems from the high-end of the fashion totem pole (Alexander McQueen, Jeffrey, and Stella McCartney) to a downtown cool edge of street fashion (DDC Lab, Scoop, and Puma). Fur vest; leather and suede pants; Alexander McQueen skull scarves; mile high stilettos; cashmere beanie caps.
Celebrity Inspirations: Sienna Miller and Cat Deeley